Why a One Page Plan?

As a go-to resource for agencies across North America, I’ve been driving communications programs for household brands for over 25 years. One thing I realized early in my career: I had a unique talent for distilling complex things into simple, high-impact language. Since then, that knack has become somewhat of an obsession. 

 

It changed how I crafted pitches and the way I wrote articles. And it forever changed the way I created plans and reports for my clients. So often we create plans that focus on capturing information that we lose sight of their real goal: to inspire change.

 

That’s why today, I work collaboratively with clients to create clear, concise, and useable plans that their entire organization can rally behind. And with everything you need on a single page, your plan is more than a piece of paper - it's an invaluable decision-making tool to guide your daily activities.